demographic segmentation

См. также в других словарях:

• demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… …   Big dictionary of business and management

• demographic segmentation — /deməˌgræfɪk segmen teɪʃ(ə)n/ noun the act of dividing a market up into segments according to the age, sex, income levels, etc. of the potential customers …   Marketing dictionary in english

• Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

• Geodemographic segmentation — is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences… …   Wikipedia

• Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

• Technographic segmentation — Technographic SegmentationOne of the most important concerns of market research is identifying and profiling the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on… …   Wikipedia

• sagacity segmentation — A form of market segmentation developed to improve the discriminating power of income and demographic classifications. This form of segmentation combines life cycle, income, and socio economic information with JICNAR data. The underlying theme is …   Big dictionary of business and management

• geodemographic segmentation — Marketing segmentation in which consumers are grouped according to demographic variables, such as income and age, and identified by a geographic variable, such as post code or zip code. The base data is obtained from the census data. Two… …   Big dictionary of business and management

• Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

• Puerto Ricans in the United States — Ethnic group group= Puerto Rican American Puertorriqueño Americano caption = Notable Puerto Rican Americans: Joseph M. Acaba·Ana Ortiz·Val Ramos Alexis Cruz·Jennifer Lopez·Rita Moreno poptime= Puerto Rican 4,120,205 Americans [ [http://factfinder …   Wikipedia

• Nielsen Company — Nielsen Holdings N.V. Type Public (NYSE: NLSN) Industry Media Founded …   Wikipedia